Passion Pictures Wins Bounty of Trophies for Branded Content Film 'Joy & Heron'
It's been a big month of wins for Passion
Pictures, with their branded content film, 'Joy & Heron' for Chinese
retail giant JD.com (via 180.ai), awarded a bounty of trophies.
The
spot picked up silver at the LIAs in London and gold at the Ciclope
Festival in Berlin for animation, which also saw Passion named
'Animation Company of the Year'. Finally, Joy struck gold again (three
times) at the One Show Awards in China for Online Video, Branded
Entertainment and Animation.
Katie Mackin, Passion Pictures Australia MD said: "It's
extremely gratifying to see 'Joy Story: Joy & Heron' being
recognised (with gold) on the global stage, particularly amongst such
esteemed individuals, and up against some really impressive films."
"It's a pleasing testament to the power of the story and the importance of its message," said Mackin.
