senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Party Mums Get Turnt Up in Havas Chicago's Cheeky Hefty Cups Spots

17/04/2015
Advertising Agency
New York, USA
80
Share
One Thousand Percent's Antonio Santos & Phil Pinto shoot mums with a hell of a lot of #Swag

'Party Hard Moms' is a bold, new social video campaign that features moms unleashing their inner party animal with Hefty’s new crack-resistant party cups. 

Traditionally mothers are cast in one light: wholesome caregivers for their children. But the reality is moms are much more complex and multifaceted. Their social networks are extremely important to them, and time spent with friends is often a welcome escape from the drudgery of daily life. 

In a series of 3 social videos, which will be released on Hefty’s Facebook page from April 16, wholesome moms are depicted in typical scenes of docile domesticity: folding laundry, unpacking groceries, and reading books. But when they open their mouths to address the camera, the mom monologues take an unexpected turn—from civilized to playfully scandalous. 





Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
More News from Havas North America
5 minutes with...
5 Minutes with… David Shulman
22/10/2024
283
0
ALL THEIR NEWS
Work from Havas North America
Brew It All
Keurig
21/10/2024
27
0
People Are Meant to Be Together
American Cancer Society
02/10/2024
3
0
Coffee Shop
Surfshark
20/06/2024
16
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0