Parody Case Study from Publicis Conseil

After Publicis Group's greetings, it’s Publicis Conseil's turn to wish a happy new year to its clients and colleagues. This time the good wishes come in the form of a parody of the popular digital cases sent to advertising festivals every year. 

A smart way to prove Publicis' know-how while kindly making fun of the high-tech displays aimed to impress specialists rather than the general public itself.