Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative
  • 283

Park Pictures' Terri Timely Visualises the World of the IBM Cloud for Ogilvy NY

Press Kitchen, 5 months, 2 weeks ago

Directing duo takes an architectural look at the world of the vast IBM Cloud

Park Pictures' Terri Timely Visualises the World of the IBM Cloud for Ogilvy NY

Park Pictures directing duo Terri Timely takes an architectural look at the world of the vast IBM Cloud in the new 60 second 'Designed for Data' for IBM, out of Ogilvy NY. The spot utilises Terri Timely’s signature clever visual composition to snapshot the limitless array of data that can be stored in the IBM Cloud.

Within a continuous shot panning out, we see a sleek warehouse with a meticulously constructed lineup of vignettes building upon one another, magnifying the depth and variety of businesses’ usage of the cloud. The campaign also includes three additional 30 second spots that highlight real customers, including “Built for Transformation,” “Ready for New Business Models,” and “Spotlight on Dark Data.”







Creative Agency

Chief Creative Officer: Steve Simpson

Creative Director: Laurence Gega, Jason Slack

Executive Creative Director: Jeff Curry, Mark Koelfgen

CEO: Lou Aversano

Executive Producer: Steve Ford

Integrated Group Director: Joan Voltz

Managing Director: Liam Parker

Creative Agency: Oglivy NY

Account Executive: Emilia Pittelli

Project Manager: Rebecca Patrick

Head of Business Management: Emily Maier

Offline

Edit Company: Friendshop!

Editor: Ben Suenaga

Executive Producer: Melissa Mapes

Producer: Garrett Crabb

Post Production / VFX

Creative Director: Steve Mottershead

Head of Production: John Skeffington

Post Production House: Art Jail

Production Company

Director: Terri Timely

Executive Producer: Jackie Kelman Bisbee, Justin Pollock

Head of Production: Anne Bobroff

Producer: Michelle Currinder

Production Company: Park Pictures

Category: Computers , It, phones, Av and computers

Genre: Dialogue , Visual VFX