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Park Pictures' Christian & Patrick Get Superstitious with Numbers for the California Lottery

Press Kitchen, 4 months, 3 weeks ago

David & Goliath champions the power of five in quirky new ad

Park Pictures' Christian & Patrick Get Superstitious with Numbers for the California Lottery

Park Pictures directing duo Christian & Patrick take superstition to a new level in the new 60 second “Forever 5” for the California Lottery, out of David & Goliath.

The spot features a man who obsessively maneuvers every aspect of his life to revolve around the number five. He wakes each day at 5:55a.m., counts his daily actions in units of five, takes five shots of espresso in his coffee, designs a road trip around measurements of five—all because of a lottery win on the number from years ago that he continues to worship and revere.

Creative Agency

TV Producer: Katie Lambrecht

Copywriter: James (Jamie) Cohen, Greg Buri

Art Director: Philipp Dietz, Basil Cowieson

Executive Creative Director: Bobby Pearce

Business Director : Rodney Pizarro, Esq.

Head of TV / Production: Paul Albanese

Group Account Director: Stacia Parseghian

Managing Director: Dominique Branham

Creative Agency: David & Goliath

Business Affairs: Camara Price

Account Executive: Ellen Lovov

Project Manager: Mike Antonellis

Creatives: (Manager) CJ Stockton

Chairman: David Angelo

Account Supervisor: Lindsay Brown

Music and Sound

Music Production: Ring the Alarm

Producer: Jenny Hollowell


Edit Assistant: Zaldy Lopez

Edit Company: Spinach LLC

Editor: Katie Turinski

Producer: Jonathan Carpio

Post Production / VFX

Executive Producer: Robert Owens

Flame Artists: Emily Irvine

Post Production House: Method Studios

Production Company

Director: Christian & Patrick

Executive Producer: Jackie Kelman Bisbee, Justin Pollock

Head of Production: Anne Bobroff

Producer: Valerie Romer

Production Company: Park Pictures