Parisian Heritage Shines in Latest Lancel Films

Parallel have recently worked with new London based agency The Upside to create 3 alluring films for Luxury leather good brand Lancel, produced with Not To Scale London and out of Parallel’s Parisian stable Chez Eddy. Quentin and Raphaelle from Parallel used their adept design skills and imagination to conjure these beautiful films using archive imagery from vintage Lancel Catalogues.
 

 

The 3 films are entitled Haute Maroquinerie, Art of Gift and Angele Lancel depicting the different eras of the brand and its heritage, dating from 1876. Vive Le France.

Credits 

Client: Lancel

Agency Producer/ Strategist: Sam Reid

Agency: The Upside

Directors: Parallel : Quentin Baillieux and Raphaelle Tinland
 
Motion Designers: Jonathan Bidet and Antoine Ferracci

NTS: Exec Producer: Dan O’Rourke
 
Chez Eddy Exec Producer: Jean- Francois Bourrel

NTS Producer: Adriana Piasek – Wanski
 
Chez Eddy Producer:  Melody Calmels
 
Production Manager: Kelly Ford