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Parents React to Their Child Leaving Home in IKEA's Seemingly Heartwarming Ad

CZAR Amsterdam's Floris Kingma directs a series of humorous spots showing the mixed reaction to children flying the nest

Parents React to Their Child Leaving Home in IKEA's Seemingly Heartwarming Ad

Czar Amsterdam director Floris Kingma is known for adding his humorous twist to every new campaign he creates, and his new film 'Your Own Space' for IKEA is no exception as he shares insight into the emotional moment when a child leaves the ancestral home.

There is a mix of joy and melancholy for both parents and child, the end of an era which you knew would come one day. It's healthy and normal but you cannot help but be a bit sad. Such a situation is the perfect set-up to a lovely, dry-comedic twist told with some in-camera tricks so you won’t see it coming.

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Advertiser: IKEA

Communications Manager: Debbie Wester (Country Content)

Content Lead: Dieuwke van der Veen

Communication Specialist: Carlien Verplanken (Senior External)

Design Specialist: Lotte van Westerhoven (Interior Design)

Post Production / VFX

Post Production Company: Storm Postproduction


Sound Company: Sound Circus

Creative Agency

Creative Agency: Havas Lemz Worldwide

Creatives: Bart van Winkel, Albert Vegers

Creative Director: Remko Marinus, Merien Kunst

Production Director: Merel van Buuren

Agency Producer: Marga Bierema

Production Company

DOP: Robbie van Brussel

Director: Floris Kingma

Producer: Josepha Dhondt

Production Company: CZAR Amsterdam

Editor: Teun Rietveld


Music Company: AMP Amsterdam

Category: Retail Stores , Retail and Restaurants

Genre: Comedy , People