Parents React to Their Child Leaving Home in IKEA's Seemingly Heartwarming Ad

Czar Amsterdam director Floris Kingma is known for adding his humorous twist to every new campaign he creates, and his new film 'Your Own Space' for IKEA is no exception as he shares insight into the emotional moment when a child leaves the ancestral home.

There is a mix of joy and melancholy for both parents and child, the end of an era which you knew would come one day. It's healthy and normal but you cannot help but be a bit sad. Such a situation is the perfect set-up to a lovely, dry-comedic twist told with some in-camera tricks so you won’t see it coming.