Papa Johns Takes Advantage of Babies’ First Word in Father’s Day Campaign

The first word of most babies is “papa”. Papa… that sounds like a famous pizza brand, right? That’s why Papa Johns created the Baby Coupon Campaign. 

A digital idea that encourages babies to say part of the brand name. Why? Because by doing so, papas could get a coupon for their favourite pizza. 

Parents just have to upload an Instagram story of their baby saying “papa”, tag the brand and immediately get the coupon. The campaign launched a week ago in Father’s Day season and is available till the end of the month. 

“For a baby, saying papa is easier than saying mama” paediatrician Gustavo Rivera affirms. So, Papa Johns Peru and Fahrenheit DDB took advantage of that and create Baby Coupon, giving papas a double gift.