Pandora Unveils 'Art of Loves' Experiential Pop Up on London's South Bank

This November, Pandora welcomed consumers to an immersive new pop up experience in central London. Situated on the South Bank, near Tower Bridge, Pandora has worked with creative agency, Backlash, on a unique activation which has been inspired by Pandora’s holiday campaign, Loves Unboxed.  

The ‘Art of Loves’ pop-up, opens to the public from Thursday 9th – Sunday 19th November, and was designed to look like a huge Pandora jewellery box, welcoming everyone who walks through its doors into an art installation which celebrates different interpretations of ‘Loves’ via five of the UK’s most exciting up and coming artists: Hisham Echafaki, Renin Bilginer, Eve De Haan, Makiko Harris and Phoebe Boddy.  

Taking centre stage in Potters Field Park, guests who visited the activation were able to view the artists’ installation, and have the opportunity to create their own piece of art, via a bespoke interactive platform. After creating their own artwork, guests also had the opportunity to showcase their designs on digital screens which surrounded the exterior of the pop up, or print their designs off as personalised wrapping paper for a loved one. The pop-up became London’s largest digital gallery of ‘Loves’, transforming the digital art created inside the pop-up into eight metre by three metre digital canvases. 

Sarah Chenery, marketing director, Pandora UK & Ireland, comments, “We are delighted to be working with Backlash on this innovative activation. At the heart of our Christmas  campaign is the idea of celebrating all types of love and we wanted to bring this concept to life for  consumers in a fun and engaging way. Pandora is a brand which celebrates self-expression, and so we’re particularly excited to be working with five talented artists who have all interpreted the concept in their own unique way, whilst also giving consumers the opportunity to do the same.”  

Katie Peake, creative director and founder, Backlash, comments, “Pandora’s global festive campaign is ‘Loves, Unboxed’ which is a celebration of all the different types of Love shared and experienced across the festive season through gifting a Pandora piece to a loved one. Working with this global campaign I developed a highly visual interpretation of this called ‘The Art of Loves’, which is an experiential campaign inviting guests to participate in sharing their creative interpretation of love and the joy of unboxing a gift at Christmas within a ‘phygital’ environment.”