Oxfam 'Lift' Shows the Power of Donations

Moxie Pictures director Keith McCarthy has shot an uplifting spot for Oxfam through RKCR/Y&R. The campaign is a shows a literal interpretation of the idea that the charity helps lift people out of poverty.

Oxfam believe that everyone has the power to change their own life, with just a little support.  When you lift one person, they are able to help lift those around them, and with just a little lift a person has the power to change their own life.  So far 9,697 people have helped Oxfam take the first step, helping 10,000 people to start new businesses and offer 128,000 schoolchildren a better education, as well as helping around 300,000 women to increase their ownership of land and resources.

More info can be found at http://www.oxfam.org.uk/donate/lift-lives-for-good

Credits

Client: Oxfam
Title: Lift
Production Co: Moxie Pictures
Director: Keith McCarthy
Producer: Jeremy Barnes
Agency: RKCR/Y&R
TV Producer: Francis Castelli
Service Co: Farm
Farm Producer: Kate Murray
DOP:  Christoper Sabogal
Art Director: Herman Lampen
Edit: Stitch
Editor: Tim Hardy
Edit Producer: Alice Clarke