Outvertising Fights for True LGBTQ+ Inclusion with Film Marking New Purpose

This Pride Month, Outvertising launches a new, more-focused purpose with a film celebrating adland’s queer community. It comes in the wake of growing hostility towards the LGBTQ+ community — in particular the trans community — in the UK media. A 2021 report found 93% of UK trans people believe that media transphobia had translated into real world discrimination when out in public and 81% reported it has impacted their experience with colleagues.1

The film features queer people and allies from agencies, brands and consultancies actively working for better representation and truly inclusive workplaces. It marks the launch of the organisation’s new purpose to make UK advertising and marketing completely LGBTQ+ inclusive and was directed by filmmaker Daisy Gaston, who has previously shot for Converse, Nike and UK Black Pride.

Joint CEO Lucy McKillop said:“By purposefully putting people at the heart of our film, we’re taking a confident step in the direction of making advertising completely LGBTQ+ inclusive. We’re launching it at a time when the queer community (particularly our trans siblings) desperately needs more, and better support, not just from the community itself, but from allies too. This is a wonderful representation of all that Outvertising is and does - huge props go to our volunteers for making such an authentic and joyful piece.”

The film also follows the release of the All in Plan’s new LGBTQ+ action2 to welcome the use of pronouns in the workplace, with research showing LGBTQ+ employees are more than twice as likely to have a mental health condition (28% vs 12% industry average3 and experience higher levels of stress (45% of LGBTQ+ report higher stress levels vs 30% of heterosexuals).