Ouch! Young Men Wax Balls on Camera for Testicular Cancer Canada

BBDO Toronto and production company Crush have gathered twenty men to raise awareness of testicular cancer. The twist? These boys are doing it the hard way. 

The willing lads were tasked with having their genital hair waxed on camera and the results are just what you expect. Grimaces, winces and red-faced screams aplenty, all to the tune of Edvard Grieg's 'In the Hall of the Mountain King'. 

The film does scream of the recent #nomakeupselfie trend, which split public opinion with its apparent likening of breast cancer to wearing no makeup, but 'Not-The-Sac Wax' is a jovial approach to get young men thinking about the importance of checking their balls.