+OSB Unveils Comprehensive North American Rebrand in Partnership with The Local Collective

​+OSB, a leading Canadian plumbing parts manufacturer, is proud to announce the launch of its comprehensive rebrand, developed in collaboration with The Local Collective. This strategic initiative reflects +OSB's commitment to innovation, quality, and its dedication to serving the plumbing industry with excellence.

Founded in 1975, +OSB has established itself as a trusted supplier of plumbing products, offering a wide range of items including traps, lavatory drains, tubular products, waste and overflow solutions, and more. The rebrand encompasses a refreshed visual identity, updated product packaging, and a redesigned website, all aimed at enhancing the customer experience and reinforcing +OSB's position as an industry leader.

"Our rebrand represents a significant milestone for +OSB," said Michael Pinet, director of marketing at +OSB. "It not only honours our rich history but also positions us for future growth. The Local Collective has been instrumental in capturing the essence of our brand and translating it into a modern identity that resonates with our customers, partners and industry."

The Local Collective's approach focused on maintaining +OSB's legacy while introducing contemporary design elements. The new logo, color palette, and typography reflect the company's commitment to quality and innovation. The redesigned website offers improved navigation, detailed product information, and resources tailored to the needs of industry professionals.

"Collaborating with +OSB on their rebrand has been a rewarding experience," said Omar Morson, ECD, design at The Local Collective. "We aimed to create a brand identity that not only reflects +OSB's expertise and reliability but also how they partner and understand their customers."

"I love the whole identity, but something that was a really special aspect, was the swag we created for their customers. As a part of the strategy process we spoke with quite a few plumbers, and we learned how much this company means to them and the realities of their work—never knowing what they’ll walk into on the job and always needing reliable solutions.. That insight led to functional swag, including measuring tools printed on shirts and custom kneeling mats with built-in utilities. The functional aspect of the design has been a huge hit and something we are all really proud to provide as a solution."

This initiative underscores +OSB's dedication to providing exceptional service and high-quality products to its customers across Canada and the United States.