Orphan Launches ‘They need our help. We need yours’ for Children’s Cancer Institute

Ant Hatton, of Orphan said, “The task for Orphan was to create an end of financial year tax campaign that brought together the three pillars of Children’s Cancer Institute; The children. The research. And the donors (the Australian public). ‘They need our help. We need yours’ highlights the importance of both medical research and the public’s donations that help fund it.”

Back in September 2022, Orphan created a new brand platform for Children’s Cancer Institute titled ‘A life should be long’. This new campaign is the latest execution and follows on from the hugely successful ‘Donate your age’ initiative from 2023.

Heather Mcilfatrick, general manager - brand, communications and digital, at Children’s Cancer Institute said, “Research is crucial to pioneer safe and effective treatments for every child with cancer. Orphan has, once again, hit the mark with a campaign that combines both love and science and lets you know exactly what you need to do and why. Children deserve to grow up and grow old but only research can change outcomes.”

‘They need our help. We need yours’ will run until the end of June this year and consist of TV, cinema, OOH, DM, print, digital and social. If you believe a life should be long, you can help us find a cure for every child with cancer by making a tax deductible donation at ccia.org.au