Orchard Advertising Appoints Lubna Khan as National Strategy Head

Orchard Advertising announces the appointment of Lubna Khan as national strategy head.

Khan’s inclusion in the leadership team of Orchard Advertising is a significant development in the agency’s journey of growth, where the ambition is to offer business solutions to clients backed by strategy and insights and not just communication ideas.

Welcoming Khan on board, Kaizad Pardiwalla, chief operating officer, Orchard Advertising, says: “Lubna is an award winning brand and innovation strategist. I’m truly delighted to state that in her we have found an exceptional leader to drive Orchard’s strategy. She is a rare talent who understands innovation, business strategy, and creativity, and possesses an impressive track-record of creating communication with demonstrable impact on brands, businesses, culture and people.”

“I found her extremely passionate about the prospect of leveraging the power of psychological and cultural insights, to create work that can deliver game changing solutions for clients. Lubna will play a key role in collaborating with Orchard’s robust creative leadership team across our offices in India and partner clients in helping them achieve their business goals,” he said.

Rajeev Sharma, national planning director, Leo Burnett Group India, adds, “We are proud to bring Lubna on board to lead strategy at Orchard. She is a rare combination of an exceptionally penetrative mind, passion for great work and a truly impressive knowledge base honed over a broad spectrum of multinational and Indian leadership brands across the country.”

Says Khan on her joining, “Orchard Advertising is an agency with incredible ambition and energy. I look forward to working with talented people within the agency and partner clients by focusing on creating breakthrough and impactful work. I’m excited to work with Kaizad, Rajeev and the leadership team in further sharpening Orchard Advertising’s strategic edge and helping it grow its business.”

She has more than 16 years of experience in advertising and brand building. She joins from Grey Malaysia, where she was head of planning. Apart from Grey Malaysia, she has had stints with JWT India, Cheil India, Wunderman International and Rediffusion Y&R.

Among brands she has handled include P&G, Nestle, GlaxoSmithKline, Samsung, Kao, Microsoft, Nokia, Airtel, LG and the Indian government.

Khan has two postgraduate degrees in psychology, one from University of Delhi, India and the other from the University of Leeds, UK. She is the coauthor of a book on Strategic Communication for HIV/AIDS that still serves after many years as the core reference for the Government of India. She has been recognized by WPP’s Atticus Awards for her work in the area of Innovation Strategy, and is the winner of numerous effectiveness awards including the APAC Effies, WARC Prize for Asian Strategy and AME&S.