Orange Is the New Pink for Beefeater's Latest Gin Launch
Following the successful global launch of Beefeater Pink, Impero has helped launch the new Beefeater Blood Orange with yet another vibrant and energetic brand world and campaign.
The work included creating the brand aesthetic, launch campaigns and messaging across 360 touch points. It also includes a drinks strategy, extending the visual first 'drink with your eyes' philosophy the brand created for Beefeater Pink and other Pernod Ricard brands.
Speaking about the work, Michael Scantlebury, creative director at Impero, said: “The gin market has gone through a ‘ginaissance’ and is all about colour, which was pink until now. Beefeater Blood Orange is designed to standout in the pink space, while building on and complementing Beefeaters flavoured drinks portfolio. This new drink is inspired by London markets, referencing the brands London distillery heritage.”
