Optegra Eye Health Care Appoints Kitchen as Lead Creative Agency

Optegra, the leading eye hospital group, has appointed Kitchen as their lead creative agency.

Optegra Eye Health Care was established in 2007 and has 12 hospitals and clinics throughout the UK offering cataract surgery and the latest vision correction and laser eye surgery treatments. Its leading surgeons are all NHS trained and Fellows of the Royal College of Ophthalmologists and have completed over one million eye procedures to date.

Optegra has tasked Kitchen with building brand awareness and salience through emotional and engaging creative campaigns.

The first creative campaign is set to launch in Q1 2024 across channels including national newspapers, magazines, door drops and OOH. Radio and TV will be part of phase two in the second half of 2024.

James O’Shea, marketing director, Optegra UK said, “Our world-class surgeons have all individually carried out thousands of eye treatments, securing excellent outcomes leading to strong patient reviews. We are also working closely with the NHS so provide a range of private and NHS options, all of which can really improve the quality of life. However, we know it is a big step to have vision correction surgery and we have been impressed by how Kitchen addressed this, truly focussing on the life-changing benefits we give to our patients.”

Tim Clyde, founder, Kitchen said, “Let’s face it, laser eye surgery is a pretty daunting prospect despite the incredible life changing results it achieves. So our job will be to find an emotional and engaging creative vehicle to communicate the rational re-assurances of safety and effectiveness. What a fantastic challenge.”