Operate at Peak Human in Cheeky Campaign from Work Management Platform Smartsheet

Award-winning agency, SS+K, and Noble People teamed up with Smartsheet, the enterprise work management platform, to launch a creative brand campaign 'Operate at Peak Human' this month. 

In a cultural moment when employees and employers are both struggling with new dynamics and about what the future of work should look like, Smartsheet takes a simple, human look at how organisations can get results: to help everyone 'Operate at Peak Human.'

The campaign will run in digital, broadcast, and market-specific outdoor media beginning with Seattle and Chicago. The outdoor ads infuse a playful tone in context of their surroundings, for example, "The wheels on the bus go round and round. Feedback shouldn't,” “Don’t sit in bumper to bumper meetings," “An ad on a wall to keep humans from hitting them,” and "In three seconds it took you to read this, you could've gotten project approval." SS+K produced several assets as part of the integrated 360 effort including film pieces 'What Else' :30, 'Trivia' :15, 'Socks' :15, contextual OOH and Digital.

"People are struggling with returning to the office, disparate teams, and so much work clutter all at once. It forces every provider in the space to talk about function function function. No one talks about the human beings who have to get this work done in the first place. The Operate at Peak Human campaign is really a celebration of humanity, its potential and Smartsheet's ability to unlock and deploy it,’” stated Stevie Archer, executive creative director, SS+K. 

“Workplace satisfaction is at an all time low, and most companies are struggling to keep their employees engaged. This campaign is a refreshing zag, and an important message for anyone who manages humans to pay attention to,” Barry Dan, managing director at Noble People. 

“Our mission is to empower anyone to drive meaningful change, so our goal with this campaign is to get at the essence of what Smartsheet can unlock for you, your team, and your organisation to realise that change.” said John Newall, SVP, global brand at Smartsheet