One Sniff Leads to a Lifetime of Happiness in Harry's Grooming Spot

For its first major brand campaign, Harry’s - the beloved maker of men’s grooming and hygiene products - has enlisted Uncommon’s help to interject a new disruptive punk vibe in culture, and to turn the category, which is all about perfection, on its side.

'The Sniff,' which launches this week, will run across streaming and owned-channels.

“We looked at the work being done across men’s hygiene and thought, ‘What this category is really missing is a unique blend of Non-Player-Characters (NPC’s) from video games… and death.” said Uncommon chief creative officer Sam Shepherd. 

Uncommon has a wide range of clients for whom their creative output varies considerably–from a massive, two-pronged campaign launch for SiriusXM that includes a beautiful, craft film directed by Kim Gehrig which launched during the Oscars and stunning out-of-home shot by celebrity fashion photographer Gabriel Moses, to 'the biggest entertainment rebrand in history' for EA Sports, to working alongside founder-led businesses such as Harry’s. You may have also seen the Uncommon Ratboot during NYFW, which won more eyes than the Super Bowl with 147M views–all without a single dollar spent on media.  That’s 40% more than Kim Kardashian’s most viewed, and 5x more than the average number of Likes Taylor Swift gets on her reels, making it the studio's most famous work to date.