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One Show Creative Week: The Best in Discipline Recap

The One Show, 4 months, 1 week ago

One Show judges reveal the reasoning behind which campaigns were awarded ‘Best in Discipline’

One Show Creative Week: The Best in Discipline Recap

The big finale to The One Show Creative Week, hosted by actress Ellie Kemper, concluded on Friday 13th May with the banquet and awards for Gold, Silver and Bronze winners in: Film, Web, Cross-Platform, IP, Social, Mobile, UX/UI and Radio. 

For the first time, the prestigious awards show was presented as a two-night gala dinner, to celebrate the best in advertising, design and interactive. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence. 

Every one of the 556 winners from last week be viewed here alongside their winning entries. In a summary of the best work, The One Show judges explain which campaigns pushed the envelope and took home ‘Best in Discipline’:

Cross-Platform: “#OptOutside” for REI by "Venables Bell & Partners / San Francisco + Tool of North America / Santa Monica + North Kingdom / Los Angeles + Edelman / San Francisco


Print & Outdoor: “Survival Billboard” for Microsoft by McCann / m:united / London

Direct: “The Interactive Form” for CANAL+ by BETC + BETC / Digital / Paris
Branded Entertainment: “#NOTCOMINGSOON” for Remy Cointreau / Louis XIII by FF / New York + Moonwalk / New York

Responsive Environments: “The Last Shot” for Jordan Brand by AKQA / San Francisco + LOS YORK / Los Angeles

Public Relations: “Inspiring Spirit” for Scoot by Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore + Publicis / Singapore

Film: “Shoplifters” for Harvey Nichols by "adam&eveDDB / London + Blink / London + Zenith Optimedia / London + The Mill / London

Interactive: “Call Brussels” for by "Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels +White / Brussels

Social: “Taco Emoji Engine” for Taco Bell by Deutsch / Los Angeles

Mobile: “The world addressed” for what3words by what3words / London

UX/UI: “Make Up Genius” for L'Oréal Paris by "McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris