One Show judges reveal the reasoning behind which campaigns were awarded ‘Best in Discipline’
The big finale to The One Show Creative Week, hosted by actress Ellie Kemper, concluded on Friday 13th May with the banquet and awards for Gold, Silver and Bronze winners in: Film, Web, Cross-Platform, IP, Social, Mobile, UX/UI and Radio.
For the first time, the prestigious awards show was presented as a two-night gala dinner, to celebrate the best in advertising, design and interactive. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.
Every one of the 556 winners from last week be viewed here alongside their winning entries. In a summary of the best work, The One Show judges explain which campaigns pushed the envelope and took home ‘Best in Discipline’:
Cross-Platform: “#OptOutside” for REI by "Venables Bell & Partners / San Francisco + Tool of North America / Santa Monica + North Kingdom / Los Angeles + Edelman / San Francisco
BEST OF SHOW:
Print & Outdoor: “Survival Billboard” for Microsoft by McCann / m:united / London
Direct: “The Interactive Form” for CANAL+ by BETC + BETC / Digital / Paris
Branded Entertainment: “#NOTCOMINGSOON” for Remy Cointreau / Louis XIII by FF / New York + Moonwalk / New York
Responsive Environments: “The Last Shot” for Jordan Brand by AKQA / San Francisco + LOS YORK / Los Angeles
Public Relations: “Inspiring Spirit” for Scoot by Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore + Publicis / Singapore
Film: “Shoplifters” for Harvey Nichols by "adam&eveDDB / London + Blink / London + Zenith Optimedia / London + The Mill / London
Interactive: “Call Brussels” for visit.brussels by "Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels +White / Brussels
Social: “Taco Emoji Engine” for Taco Bell by Deutsch / Los Angeles
Mobile: “The world addressed” for what3words by what3words / London
UX/UI: “Make Up Genius” for L'Oréal Paris by "McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
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