Jamie Standen and Mark Forgan, Creative Directors at Rosapark Paris, popped over to New York to attend the One Show ceremony. The two give us a run down of their time at the show.
6:30pm
Arrive at Gotham Theatre and evaluate the scene. Pros: they’re all over the place, you can’t take a step without bumping into advertising royalty. Cons: if this is the theatre of Gotham, where’s Batman ?
6:45pm
Still no Batman. But at three champagnes deep, he might arrive soon.
6:51pm
The organisers hand out lapel pins in the shape of One Show pencils. One for every award you will pick up. Guests don’t hesitate to wear them - some have more metal on their chest than a North Korean General.
8:45pm
The Japanese people at our table are pretending to understand our vowel-starved kiwi accents. That’s forty-five minutes of intense politeness so far.
9pm
And the award ceremony begins!
9:09pm
Alarmed to discover that all the winners are doing the 6 second speech. Begin brainstorming ideas for aforementioned 6 second speech.
9:21pm
Mark Twain once wrote, sorry to write a long letter, I didn’t have the time to write a short one. He should have tried 6 seconds!
9:29pm
We’re on the stage. It’s a gold, for Thalys Sounds of the City! Deliver garbled 6 second speech, receive golf clap.
9:30pm
It’s a bronze too! But the pencil is nowhere to be found. We hunt for it backstage, deep in in the One Show matrix. Unclaimed pencils cover a table, waiting forlornly for their masters like dogs at the pound.
9:58pm
Stephane Xiberras makes his speech in French, receives rousing applause. Mental note: making speeches in French, c’est cool.
10:15pm
In testament to the difficulty of the One Show, the Grand Prix Print campaign from Cannes picks up a bronze. And as the CD reminds all of us, his brother was on the One Show print jury! That’s tough.
10:46
After party. There’s more networking going on here than a Google server farm.
11:30
And that’s a wrap. For us, anyway - the jet lag’s kicking in and it’s time to head out and have a second dinner. Thanks to the One Club for a great night!