One Black Bear Offers Roadside Assistance to M6toll

Independent Birmingham agency, One Black Bear, have been appointed to the M6toll account to help accelerate their brand growth.

The M6toll is a particularly brilliant stretch of asphalt. Keeping the West Midlands moving and serving over 50,000 vehicles a day. Cutting journey times for drivers that use it – and those that don’t.  

It has many selling points, not least the numerous economic and environmental benefits it brings to the region. However, the main reason for jumping on is the way it always helps slice those minutes (sometimes hours) stuck behind the wheel.

As part of a bigger remit for the business we’ve been encouraging local road users to choose the M6toll with the help of strategically placed, out of home poster sites in key locations along with a number of animated assets to be used across digital channels. 

This simple creative gets straight to the point, reinforcing the message that the M6toll is good for trips to the airport as well as all kinds of journeys, big and small. And well, that’s pretty much the long and short of it. 

So, next time you’re stuck in traffic, listening to Ken Bruce, take a look out the window at the posters around you and maybe consider taking the toll.