ONE Asia 'Made in Manila': Celebrating Creativity Across APAC

The One Club for Creativity’s ONE Asia Creative Awards makes history this year by bringing its prestigious judging event to Manila for the first time, showcasing the rich diversity of Asia Pacific's creative talent. 

From in-person judging to partnerships with major industry events and publications, ONE Asia embraces APAC’s vibrant cultural mosaic by selecting Manila as its judging location. This year's awards will unite the region’s best creative minds and recognise the strong contributions of the local Filipino ad community.

Hosting judging in Manila reflects ONE Asia’s commitment to engage with and celebrate local cultures across the region. Leading creatives from 14 countries will converge on October 10-12th to judge the region’s best work of the year, with esteemed members of The One Club International Boards of Directors facilitating the discussions.

“Manila is our first choice because we’re deeply moved by the passion and strong sense of family brought by the local ad community,” said Tay Guan Hin, APAC regional director, The One Club. “It’s also testament to our commitment to support local independent agencies.  We are excited to take ONE Asia on a journey, traveling to different APAC countries every year, celebrating and recognizing the diverse talents spread across the region.”

Design of all materials at ONE Asia 2024 Manila judging will be made by Filipino creative boutique agencies Leron Leron Sinta, Sgt Pepper, and Tony &, in collaboration with Manila creatives Auggie Fontanilla, Nikki Golez, and Raymund Sison. 

Leron Leron Sinta collaborated with local artist Auggie Fontanilla to create a key visual for the judging that captures the essence of Filipino culture and creativity.

“The visual elements showcasing the Philippines' flora and fauna, religious elements, and vibrant fiesta atmosphere were chosen to reflect how Filipinos welcome guests into our homes, with the best we have to offer and unparalleled hospitality,” said Dionie C. Tañada, founding creative partner, Leron Leron Sinta. “This collaboration enables us to honour local culture and creativity, and extend a warm welcome to the region’s best creatives who will serve as judges.”

ONE Asia-DMAP DigiCon partnership

ONE Asia has also partnered with the Digital Marketing Association of the Philippines (DMAP) on DigiCon 2024, the premier event for the Philippines' marketing, advertising, and digital sectors. Taking place from October 15-16th in Newport City, DigiCon serves as a beacon for cutting-edge trends and digital innovation.

Key speakers at DigiCon, along with their topics, include:

Angela Bassichetti, head of creative Shop, APAC, 'Innovation Labs on AI.'

Masaya Asai, chief creative officer, Droga5 Tokyo, 'Brand Building in the AI Age.'

Tay Guan Hin, APAC regional director, The One Club for Creativity, 'Revolutionising Impactful Brand Storytelling for Sales.'

Kyungsin Pablo Kim, CEO, Paulus, 'From Logic to Magic.'

"DMAP is thrilled to welcome ONE Asia to Manila for the 2024 Digicon and Digital Young Creatives (DYC) competition,” said Manny Gonzales, president, DMAP.  “This partnership is a powerful celebration of creativity in the digital age, showcasing the incredible talent and innovation thriving across the Philippines and the entire APAC region. This is a valuable opportunity for Filipino creatives to be inspired by global leaders, exchange ideas, and demonstrate the world-class calibre of their work. 

Manny believes the collaboration will ignite a new wave of creativity, pushing the boundaries of digital marketing, technology, and innovation, and further elevating the Philippines' position as a creative force. "We look forward to expanding our work with ONE Asia in the years to come,” he added.

ONE Asia-adobo Masterclass

As part of ONE Asia’s mission to elevate the region's creative talent, the inaugural ONE Asia x adobo magazine Talks Masterclass will debut on October 14th, 2024, from 1:30-7:30 pm PSHT,  at The Astbury in Makati City.  

This exclusive day of inspiration, networking, and knowledge sharing will provide valuable insights, practical tips, and real-world examples to help attendees take their creative careers to the next level. 

International creative leaders confirmed to speak include: 

Kevin Swanepoel, CEO, The One Club for Creativity, New York

Thomas Hongtack Kim, chief creative officer, Paulus, Seoul

Masaya Asai, chief creative officer, Droga5, Tokyo

Tay Guan Hin, APAC regional director, The One Club for Creativity, Singapore

Judy John, global chief creative officer, Edelman, Toronto

Daniel Kee, executive creative director, MullenLowe, Singapore

“Elevate your creativity with our stellar line up of Masterclass speakers," said Angel Guerrero, founder, president, and editor-in-chief, adobo magazine. "In collaboration with ONE Asia, these sessions are designed to inspire young creatives to shape a brighter future for their careers.

“Creativity knows no borders,” added The One Club’s Kevin Swanepoel. “It’s about embracing the richness of diverse voices and perspectives, and that’s exactly what ONE Asia is designed to do.  We celebrate the distinctive creativity each culture offers, while fostering a genuinely connected creative community across the region, embracing local culture, and strengthening regional bonds."

Also for the first time this year, ONE Asia will be included in the 2025 Campaign Brief Asia Creative Rankings. The move helps cement ONE Asia’s growing prestige in APAC since its evolution from The One Show Greater China Awards.

ONE Asia judging is made possible in part by the generous support of sponsors Arcade Film, Film Pabrika, Provill Studios, Fragment, Almacen Lujo and The Odd Group. Special thanks also go out to the ONE Asia Manila Judging Council: Angel Guerrero; Raymund Sison; Angie Tohid.

Credits for ONE Asia Manila Judging Creative Team

Leron Leron Sinta

Founding creative partners: Dionie Tañada, Sajid Mishael Guerrero, Varge Pollins Masanque

Founding managing partner: Janron Joshua Surquia

Art directors: Gabriel Alan Pabelonia, Demy Rhoze Pangilinan

Sgt Pepper 

Founder: Rizza Garcia

Tony &

Founder: Dale Lopez

Illustrator

Auggie Fontanilla

The One Club for Creativity – home of The One Show, ADC Annual Awards, Art Directors Club of Europe (ADCE) awards, ONE Asia Awards, Type Directors Club and competition, TDC Ascenders, Young Guns, Young Ones Student Awards, Next Creative Leaders, ONE Screen Short Film Festival, and more – is the world’s foremost non-profit organisation whose mission is to support and celebrate the success of the global creative community. Revenue generated from entries to its global awards shows goes back into the industry to fund programming under the organisation’s four pillars: Education, Inclusion & Diversity, Gender Equality, and Creative Development.