Omnicom Launches Hearts & Science UK
lbbonline.com, 1 week, 5 days ago
Omnicom Media Group, the media services division of Omnicom Group Inc. today announced the UK launch of its third agency network, Hearts & Science, the data-driven marketing agency that launched in North America this past April and now counts as clients the two largest US advertisers.
Inspired by marketers seeking business advantage in a world of personalised digital marketing, Hearts & Science has been designed to inform brand strategies with real-time data-led insights, combining expert media planning and buying capabilities with a full range of services that include shopper marketing, marketing innovation and content activation. The UK launch marks the agency’s first expansion outside North America, where it currently has offices in the US, Canada and Puerto Rico.
Frances Ralston-Good, Chief Strategy & Innovation Officer for Omnicom Media Group UK has been named CEO of Hearts & Science, UK. Commenting on the choice, Hearts & Science Global CEO Scott Hagedorn said, “Coming off winning the two biggest US advertisers, Hearts & Science has terrific momentum powering its entry into the UK. With her combined expertise in innovation and agency management, her energy and her reputation in the industry, Frances is singularly capable of leveraging that momentum, and translating our success in North America to the UK marketplace.”
“As a market that has always been at the forefront of transformation, the UK is the ideal expansion market for an agency that is using the full spectrum of innovation in data-driven audience definition, media placement, shopper activation and content optimisation to deliver more value to clients , “says Omnicom Media Group CEO Philippa Brown. “Hearts & Science UK will transform the market by redefining the standard for consumer insights.”