OMD International Appoints Jodie Collins

 

 

OMD International, the specialist unit that manages multi-national client assignments, has appointed Jodie Collins as its Digital Strategy Director. In this regional role, Collins will work across key global accounts and be responsible for driving thought leadership and digital strategy. Working closely with account teams, Collins will play a key role in mapping digital initiatives for OMD International clients. 

 

A strategic marketing and advertising professional with more than 16 years of industry experience, Collins has worked in senior leadership roles in a variety of media, creative and digital agencies. Collins’ professional experience is driven by a firm belief that digital marketing enables brands to connect with consumers in meaningful and effective ways. Collins joins OMD International from M&C Saatchi, Sydney, where she held the position of Strategy Director. Prior to M&C Saatchi, Jodie was the Head of Marketing and Creative Service at News Digital Media, Australia. 
Commenting on the appointment, Aruna Natarajan, Managing Partner, OMD International (APAC), said, “ 

 

The media and marketing landscape continues to be shaped by technology. Digital campaigns are at the heart of much of the work we do for our clients and a key driver of OMD International’s growth. Jodie’s proven expertise in this area will complement our service offering and we are delighted to welcome her on board.” 

 

“This is an exciting opportunity. OMD International is made up of a bunch of talented people and I look forward to working alongside them in delivering great work,’’ said Jodie Collins. 
Collins will be based out of Singapore and report Aruna Natarajan. She takes over the role, following the promotion of Jonathan Mackenzie, her predecessor, to the post of Regional Head, Social Media, Omnicom Media Group.