Olympian Jonny Moseley Takes on Legendary Mountain Palisades Tahoe for Toyota

H&L’s latest Toyota/Palisades Tahoe TV campaign merges local icons Toyota, Palisades Tahoe (formerly Squaw Valley) resort, and legendary Olympic gold medallist, Jonny Moseley. 

The two 30-second spots, 'Adventure' and 'Mountain is Family,' shot on location at Palisades Tahoe, highlight Toyota’s incredible line up of TRD trucks and SUVs against the stunning backdrop of Palisades Tahoe. The two spots, set in stark, black-and-white snowy landscapes, beautifully combine dynamic driving footage of the eye-popping, full-colour TRD line up with epic scenic shots of Jonny Moseley, and his son Jack, skiing the legendary mountain. 

In a year of unprecedented, California-drought-busting weather, there was “only one thing that could upstage the epic snowfall at Palisades - a foursome of Solar Octane orange and Electric Lime green 4x4s kicking up rooster tails of fresh powder in unison with Jonny Moseley,” said Dallas Baker, VP/executive creative director.

“The vehicles are the stars of the show, and getting those shots is an operation in itself, but I love that they let me get involved from the beginning and help blend my expertise with the magic of showing off these vehicles,” Jonny Moseley said of this year’s campaign, “H&L’s commitment and effort show in the final product, and I am proud of the partnership.”

As the market leader across Northern California, and the official vehicle of Palisades Tahoe, Toyota’s mountain-ready truck and SUV line up continues to be the first choice of Northern Californians heading to the snowy Sierras each winter. The campaign’s inclusion of local Olympic skiing icon, Jonny Moseley, serves as a confident connective ambassador for Palisades Tahoe, Toyota, and snow sports to elevate the partnership and tap into the ethos of winter adventure in Northern California.

H&L’s Toyota/Palisades Tahoe TV campaign debuted Sunday, February 12, with 'Adventure' airing in and around the Super Bowl in all Northern California markets. The TV campaign will continue to air locally throughout the ski season in conjunction with multiple other digital and on-site display campaign elements.