OLIVER Joins Jivox’s Preferred Partner Programme

OLIVER has joined Jivox’s exclusive Preferred Partner Programme. Jivox, the personalised digital marketing technology leader, will offer fresh brandtech tools to OLIVER’s clients via its AI-enabled Dynamic Creative Optimisation (DCO) software.

Based on contextual and user-related data triggers, DCO analyses thousands of creative assets in real-time, allowing relevant messaging to reach the right people in the right moment and place. Diaz Nesamoney, founder and CEO of Jivox, said: “We’re excited to have OLIVER join our Preferred Partner Programme. This Programme is designed to enable partners to deliver expertise related to strategy, implementation services, ways of working and best practices to clients using the Jivox platform.”

“OLIVER is undoubtedly leading a global trend with three-quarters of advertisers saying they now have an in-house agency. The Jivox platform enhances OLIVER’s unique model, helping brands improve consumer engagement and increase efficiencies within teams.”

Peter Kuhn, OLIVER’s president for North America, said: “As OLIVER continues to build our clients’ brands from the inside, it’s imperative that we leverage the power of our world-class network – making leading technologies accessible to brands. Jivox has both the marketing experience and technological maturity that our clients can trust. We’re looking forward to introducing more of them to Jivox.”

The partnership follows the acquisition of OLIVER’s holding company Inside Ideas Group (IIG) by You & Mr Jones in January. You & Mr Jones, founded by former Havas SA chief executive David Jones, acquired a majority stake in IIG to help brands create their own internal digital marketing capabilities and build brands better, faster and more cost effectively, using technology. Jivox has been a part of the investment portfolio of You & Mr Jones for three years.