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Olive & Fig Turns Charcuterie Boards into Board Games

19/12/2022
Advertising Agency
Toronto, Canada
188
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Creative agency FUSE Create approached Olive & Fig with the idea in attempt to foster more spontaneous in-person connections

Toronto-based luxury charcuterie and grazing company Olive & Fig Co. has created the ultimate party accessory, just in time for the holiday season: Charcuterie Board Games. This special edition charcuterie board features inlaid checkers and tic-tac-toe boards, so partygoers can use slices of cured meats and cheese as game pieces while they snack.

With charcuterie searches spiking during the holidays, charcuterie boards are already a natural gathering point at any party, so gamifying them made perfect sense to FUSE Create, who approached Olive & Fig with the idea. Their aim was to foster more spontaneous in-person connections (and get people off their phones!) with a true ‘conversation piece,’ capable of drawing people in, and together, for a game, a bite, or both. 

“The desire for community heightens over the holidays, and with it, the competition to be the ‘host with the most,’” says Samuel Rudykoff, copywriter at FUSE Create. “So we came up with this delicious and fun way to put a twist on the everyday and satisfy both needs in one,” adds Lia McLeod, art director. 

The 35"x26” bespoke board, crafted in Toronto by One Off Fabrication Ltd., employs common design elements from a typical charcuterie board: a handle, a live edge to ‘frame’ the game space, and a groove to hold ‘game pieces’ – a.k.a. the snacks one can eat! The dual nature of the board unlocks two keys to holiday party success: great entertainment and fabulous food.

“We grew up playing board games and we have countless fond memories of doing so, especially with our extended families during the holidays,” says Olivia Petrou, founder & CEO of Olive & Fig. “So considering that we bring people together through their shared love of food, it was truly serendipitous that Charcuterie Board Games came our way via FUSE!” 

Olive & Fig is planning to open pre-orders soon, so follow their Instagram page for information on availability.

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