Old Navy Funnovations...

Psyop recently completed 13 spots for Old Navy via CP+B, now that all 13 have aired, we’d like to share with you the four that make Psyop super happy – like puppies, unicorns and rainbows happy.

 

The Funnovations campaign provided Psyop with an exciting opportunity to invent a fun, whimsical and many layered world for Old Navy. The spots embrace Old Navy’s bright colour palate and friendly environment and combine it with Psyop’s knack for creating an impressive spectacle and their entertaining eye for detail.

 

“For this campaign we wanted to create a factory like one no-one has ever seen,” says Psyop. “We wanted to make it more of a funhouse than a warehouse - like Santa had a falling out with his head elf and the elf quit and started his own company with Sun Ra and Takashi Murakami and they hired Willy Wonka as the CEO.” Adds Psyop.

 

The spots in this campaign combine live-action with handmade details and visual effects.

View the work:

Project Title: FUNNOVATIONS, INC.

Creative Agency: Crispin Porter + Bogusky

Executive Creative Director: Tiffany Rolfe, Jason Gaboriau

Creative Director: Robin Fitzgerald

Art Directors: Mike Kohlbecker, Cerra Buckholz

Copywriters: Alex Sann, Dafna Garber

Executive Producer: Deb Drumm

Producer: Julia Lafferty

Associate Producer: Jackie Maloney

Account Team: Kate Higgins

 

Production Company: Psyop/Smuggler

Director: Psyop

Psyop Creative Directors: Todd Mueller and Kylie Matulick

Executive Producers: Neysa Horsburgh, Frederic Liebert

Producer: Nick Fraser

Live Action Producer: Donald Taylor

Director of Photography: Mandy Walker

Associate Producer: Minh Ly

VFX Supervisor: Lane Jolly

Designers: Georgia Tribuiani, Lilit Heyrapetyan

Storyboard Artist: Vinny Dellay

Matte Painter: Laurent Ben-Mimoun

Lead Technical Director: Kyle Cassidy

Lead Flame: Thibault Debaveye

Flame: Miles Essmiller, Colleen Smith-Brattesani

Compostiors: Cris Kong, Brian Bloss, Jason Heinze, Brian Williams

Modelers: Kyle Cassidy, Victor Garza

Riggers: Kyle Cassidy, Victor Garza

Animators: Yvain Gnabro, Victor Garza, Kyle Cassidy

Texture: Victor Garza

Lighters: Victor Garza, Barry Kriegshauser

Roto: Brian Bloss, George Faul, Davina Bilow, Marianne Magne

Tracker: Mark Lipsmeyer

GFX: Cris Kong

3D Lead: Kyle Cassidy

 

Editorial Company: Plus Productions

Editor: Nick Lofting

Assistant Editor: Jon Grinberg

Executive Producer: Idalia Deshon

 

Telecine Company: Incendio

 

Music Company: Beacon Street Studios

 

Sound Design Company: Machinehead

Sound Designer: Stephen Dewey

Executive Producer: Patty Chow

 

Mix Company: POP Sound