Oh Yes! Churchill & McVitie’s Take the Biscuit in Ocean’s Digital Creative Competition
WCRS and
Kinetic Active take multiple prizes in the seventh annual Ocean digital out of
home competition with award-winning concepts for McVitie’s, Churchill car
insurance, the charity Born Free and Warner Brothers.
Churchie’s
Drive-Thru Car Insurance from WCRS wins first prize in the Creative Techniques
award for a cheeky campaign which uses Ocean’s vehicle recognition technology
to serve drivers with personalised messages about their cars, reflecting the
brand’s fast, dependable service.
McVitie’s
has won the Interactive category with D.U.N.C.A.N, an interactive robot which
will be used to conduct a series of live dunking contests to find out which
biscuit has the most staying power. This concept was entered by Kinetic Active.
There are
two international prizes for the first time this year. The winners are Space
for Giants, an extraordinary creative techniques campaign created by 18 feet
and rising for the elephant protection society. Warner Brothers takes the international interactive
prize for a game featuring Excalibur to mark the release of Guy Richie’s new
blockbuster, King Arthur. It was created by Kinetic Active. Both campaigns will
appear across screens in New York, London and Hong Kong.
There were
81 entries in Ocean’s digital out of
home competition this year. The winners were announced before an audience of
500 at London’s IMAX cinema on October 13. They share a £650,000 prize
pot to fund their campaigns on Ocean’s screens in the UK and internationally
over the next 12 months.
Commenting
on the winners, Ocean CEO Tom Bleakley said: “The seventh annual competition
has seen a record number of entries and some of the most impressive creative
concepts to date. The growth of entries and the scale of the ideas reflects the
pace at which digital out of home is evolving as a medium of stature and
impact. I can’t wait to see these winning campaigns go live.”
To see all of the 2016 winning campaigns visit www.oceanoutdoor.com/dcc
