OGX Inspires You to #RockWhatYouGot in New Campaign from Juniper Park\TBWA
The Marketing team of Vogue International (Johnson & Johnson), has been working closely with its new social creative AOR, Juniper Park\TBWA, and media agency J3, to develop social content to build awareness and deepen familiarity of its highly successful global haircare brand, OGX.
This week marks the launch of the new creative platform, #ROCKWHATYOUGOT.
In a category that seems stuck in a conversation about ‘hair remedy and repair’, OGX dares to be the bold brand that actually empowers women to feel great about themselves, just the way they are.
The very successful OGX brand is most known for its unique bottle shape. Its entire haircare line is inspired and made from exotic, premium ingredients – a key product differentiator from all of the other shampoos, stylers, and conditioners on shelf. The OGX innovation teams travel the globe to source ingredients that fuel a robust and diverse product line that is as curious, playful, and fun as the consumer picking it off the shelf.
#ROCKWHATYOUGOT delivers on an unapologetic attitude the brand has been known for and is meant to empower women to embrace the hair they have. “It’s a true disruption in a very conventional category,” says Alan Madill, Chief Creative Officer at Juniper Park\TBWA. The tone is playful and inspires women to fall in love with their look, let their hair down and rock what they got.
The new campaign launching this week across Facebook and Instagram, kicks off with a powerful empowerment video that celebrates women and haircare diversity.
A series of social content will be deployed across the Spring and Summer further amplifying messaging that encourages women to be proud of their unique selves and feel their best. The strong Design platform developed for the brand also enhances the rich ingredient story of the brand.
Creative Agency: JUNIPER PARK\TBWA
Copywriter: Emily Ferraro, Sabrina Christo
Art Director: Lianna Petridis, Neil Domingues
Producer: Carrie Weston & Karen Blazer
Chief Creative Officer: Alan Madill, Terry Drummond, Barry Quinn
Group Creative Director: Christina Gliha
Account Executive: Nicole Piercey
Digital Strategy: Sara Nancoo
Managing Director: David Toto
Category: Beauty/health , Haircare