Ogilvy's Experience Practice Eicoff Welcomes Delia Marshall

Today, leading performance advertising agency Eicoff, part of the Ogilvy’s global Experience network, announced the appointment of Delia Marshall as the company’s president. Delia is the first woman to hold this position in the agency’s 60-year history. She will be responsible for Eicoff’s strategic direction, operations, business development and growth.

Delia steps into the role as current president, Bill McCabe, is set to retire in January 2024 after nearly 40 years of remarkable success at Eicoff.

Bill McCabe states, “There isn’t a more clear-eyed choice to take Eicoff into future than Delia. Her deep industry knowledge and experience, sharp business acumen, and attuned leadership qualities are exactly what the organization needs to confidently and successfully steward its next chapter. I’m excited to see her drive Eicoff to even greater heights.”

Eicoff partners with clients to connect their strategies in creative, media and measurement to real business impact and sales conversion. With demands to understand performance and incremental sales impact among the driving forces in today’s marketing ecosystem, Eicoff’s innovative and entrepreneurial approach enables clients to meet marketplace demand and discover new avenues for growth.

“There’s a reason Eicoff has been my home for nearly 20 years,” says Delia. “I am so deeply proud of our culture, our people and the relationships we’ve built with each other and our clients. I’m so grateful to Bill for both his leadership and mentorship these many years. He helped to build our culture and has worked tirelessly on this leadership transition to ensure our future success. As we look ahead, I’m energised by the opportunity to bring creative thinking together with data and measurement to help grow our clients’ business.”

Rajesh Midha, global CEO of Ogilvy Experience, shared, “Eicoff has been part of Ogilvy for over 40 years. While the legacy of this agency is impressive, it’s Eicoff’s future success that excites me most. They’re well-positioned to leverage data to steer clients through the fragmented landscape of video and audio where marketers demand a better understanding of what drives sales.”