OgilvyOne London’s ‘Magic of Flying’ Campaign for British Airways was the big winner at last nights’ Creative Circle awards picking up four Gold in hotly contested categories. The campaign picked up two Gold in the best use of Outdoor category, one in best use of Digital and one in best use of Innovation/New Technology.
OgilvyOne’s ‘putpockets’ campaign for Crimestoppers also picked up a Gold in the best use of Experiential/Ambient/Guerilla category and two Silver. ‘Measure of Pleasure’, OgilvyOne’s campaign for chocolate brand Beyond Dark, also picked up a Silver.
Charlie Wilson, Chief Creative Officer, OgilvyOne London and EAME commented: “Digital Outdoor is such a fantastic medium, but largely untapped in terms of its potential. Our Magic of Flying campaign for British Airways shows what’s possible when real-time data and technology collide. We’re thrilled to get this industry recognition.”