Ogilvy Win Big at the 2019 Greater China Effie Awards

Ogilvy made a strong showing at the 2019 Greater China Effie Awards, taking home a grand total of twenty-two metals, consisting of one Gold, six Silvers and fifteen Bronzes. Recognised globally as one of the most highly coveted honours in the industry, the Greater China Effie Awards celebrate outstanding creative work based on marketing effectiveness. 

Ogilvy Taipei nabbed one Gold in the Brand Experience category for its ‘Ikea NT$100 Store’ campaign – Swedish furniture behemoth Ikea’s answer to the dollar store. Designed to appeal to upscale discount shoppers, the pop-up store offers a selection of hundreds of items priced NT$100 (about US$ 3) at a busy night market in the heart of Taipei, effectively changing the perception of the brand amongst price-sensitive consumers. 

Ogilvy’s Shanghai office came away with four Silvers and four Bronzes for work with Buick, KFC, Shiseido and Chando. The automaker’s ‘Buick Excelle ‘Honest’ Test Drive’ campaign stood out on the night, bagging two Silvers in the Products and Services-Automotive and Sponsorship and Event Marketing categories. Ogilvy Beijing scored four Bronzes for work with IBM and Intel, while the Shenzhen office came away with two Bronzes for the ‘Guardians of Nature’ campaign for Huawei. 

“We are grateful to be recognised by such a distinguished competition as the Effie Awards.” says Chris Reitermann, chief executive of Ogilvy Asia and Greater China. “This year’s wins are testimony to the continued dedication of our teams to deliver modern marketing solutions that drive effective results for our clients and make brands matter.”