Ogilvy Sydney Expands Strategy Management Team

Ogilvy Sydney has further bolstered its strategic capabilities, announcing the appointment of Dr Juliette Tobias-Webb to the role of Behaviour Change Lead – OgilvyChange, and Jason Westerman to Senior Strategy Director - Ogilvy Sydney. 

Ogilvy Sydney’s Chief Strategy Officer, Toby Harrison, said the agency’s over-riding focus was to appoint best-in-class professionals with skills and experience across many different disciplines in order to meet the ever changing needs of clients and their customers.

“Every business is different requiring a very specific type of talent with an ability to work in a very precise way,” said Harrison. “Ogilvy uses its team of highly connected specialists to collaborate and draw on each-other’s different skills in order to respond to a client’s needs in a bespoke and effective manner.

“Having professionals of Juliette and Jason’s calibre as part of our team puts Ogilvy at the forefront of the Behavioural Science and Customer Experience disciplines and I am delighted to welcome them both on board.”

Tobias-Webb was most recently Research Fellow with The Behavioural Insights Team in Sydney and prior to that achieved her doctorate at the University of Cambridge completing a PhD in Psychology.  She has also enjoyed stints as a lecturer and research officer at globally-renowned institutions including University of BC, Canada, the Brain & Mind Research Institute, University of Sydney and Bond University, Queensland.

On her new appointment, Tobias-Webb said: “I am delighted to join an agency with such a strong commitment to behavioural science, I believe it’s a crucial part of a modern agency’s strategic offering.

“Joining Ogilvy will allow me to combine my love of brain science and how it influences behaviour with some of the best creative minds in the industry.  Together we will develop practical and innovative solutions and create measureable changes to our client’s brands.”

Previously Client Services Director at Red Engine and prior to that Director of Planning & Content at TheFARM Digital, Westerman brings outstanding experience to Ogilvy encompassing content, digital, brand planning and emerging and interactive platforms.

With a skills set including leadership of   multiple teams to develop strategies and content across digital and social media, Westerman’s immediate remit is driving integrated brand narrative through CX and communications across Ogilvy’s client roster.

Harrison said Westerman’s holistic approach to strategy and planning together with his experience, knowledge and technical capability ensured Ogilvy’s clients could unlock their brand’s value at every part of the customer experience. 

“Whilst Juliette and Jason are both excellent practitioners in their own fields, it is their tremendous ability to collaborate that makes them such an exciting addition to our team,” Harrison concluded. 

Dr Juliette Tobias-Webb and Jason Westerman’s appointments are effective immediately.