Ogilvy Peru's Yasu Arakaki Appointed to Lead Ogilvy Ecuador

Yasu Arakaki, chief creative officer of Ogilvy Peru, recently added under his responsibility the creative leadership of Ecuador. With an extensive track record, he has managed to raise the creativity of the Peruvian office, achieving awards in Effie, Clio and Cannes, among others.

"I am very excited to continue taking new steps in my career here at Ogilvy. It is an opportunity to open new creative paths in Ecuador, while we continue to expand in Peru. Our focus will always be on proposing creative solutions that impact our client’s business and people in a relevant way, while having fun with the team during this process" Arakaki said.

Marco Salvador will also join Ogilvy Ecuador as executive creative director, and will work closely with Arakaki. "I am very excited to join the team and take on this new challenge to enhance Ogilvy Ecuador’s creative capacity. I am convinced that creativity is the most powerful mobilizer to solve client and business problems. I think that from our role and approach we can create campaigns and ideas that don´t seem like advertising. Now our challenge is to entertain from any communication channel. I join this great team to achieve a real local and regional impact".

Marco has more than 15 years of experience in the industry. He has collaborated with important local and international brands, his work won awards at Cannes Lions, London International Awards, Clio, One Show, FIAP, El Ojo de Iberoamérica, Lux Awards, among others. He has also been a jury in the Cannes Lions Entertainment category, El Ojo de Iberoamérica and Mad Stars in Asia.

"We have always been recognized for our creative excellence, that’s why we invest in the best people. There’s no doubt, Yasu, Marco and the whole team will surprise us, taking our Borderless Creativity philosophy to the next level. I am proud of the team we are in both markets and the strength with which we continue to grow, bringing the best creative solutions to our partners," said Carlos Peñaherrera, CEO Ogilvy Perú & Ecuador.

Sandra Valdés, chief growth officer of Ecuador, said: "I have no doubt that Marco will be key at this stage that we are going through, with new challenges, incorporating new businesses, seeking to generate synergy in the region and throughout our entire network”.