Ogilvy Melbourne Tantalizes Taste Buds for the Melbourne Food & Wine Festival

Combining a deep-rooted love of food and wine with creativity and the arts is at the core of a new campaign launched this week by Melbourne Food & Wine Festival, via Ogilvy Melbourne.

Continuing its highly successful tagline “Discover Something New” launched last year, the campaign forms a close collaboration between some of Australia’s biggest name chefs and designers who worked together to create a visual representation of the chef’s hallmark culinary creations in a cleverly crafted animated campaign.

The Melbourne Food and Wine Festival is recognised as one of Australia’s pre-eminent food and wine events.  The campaign comprises TV, Radio, Press, Digital & Outdoor, and launched this week ahead of the festival kicking off on 27th Feb.  It runs through until 15th March.