The Ogilvy & Mather Chicago team helped Cintas Corp get 'Ready for the Workday' with a new campaign. The objective was to expand what Cintas is known for by demonstrating all the ways that Cintas helps businesses get ready for the workday, and encouraging customers to purchase multiple services.
In the unpredictability of the everyday, the only certainty is high customer expectations. With Cintas, you can feel confident that you’re ready for the workday. First and foremost, Ogilvy needed to define what it means to be ready for the workday. Clear, direct & simple. This is the premise setter for a long running campaign.