Ogilvy Brazil Announces Daniela Schmitz as COO
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Ogilvy Brazil announces the hiring of Daniela Schmitz, effective February, as chief operating officer (COO), joining the agency's executive board. With over 25 years of experience in the marketing, communications and advertising market, Daniela brings an extensive portfolio of achievements and leadership in prominent companies, in addition to a strategic vision focused on innovation and operational excellence.
Daniela has built a solid career, holding prominent positions such as COO of Ana Couto, marketing director of YouTube for Latin America and Canada, and COO of NBS/Dentsu and Edelman, among others. Her career also includes stints at Google Brazil, where she was business director, and Escala, where she served as managing partner.
Daniela brings to Ogilvy a broad multidisciplinary experience that encompasses operations, advertising, marketing, public relations and digital. Throughout her career, she has led marketing and communications strategies for brands such as Unilever, J&J , Natura, Ambev, BRF, Bayer, GM, McDonald's , Burger King and Shell. With solid experience in strategic planning and business management, the executive is recognized for her ability to structure processes, drive productivity and foster the construction of an integrated and robust organizational culture.
“It is an honour to join an agency with the prestige and relevance of Ogilvy. I am excited to contribute my experience and help further consolidate the agency’s position as a reference in innovation, creativity and results for our clients,” highlighted Daniela.
"Dani joins our leadership team as COO at a key moment of expansion and innovation. Her arrival strengthens our ability to integrate different formats and enhance collaboration among our leaders, ensuring that we are prepared for the challenges and opportunities of a market and customers in constant transformation. And let's go," celebrated Fernando Musa, CEO of Grupo Ogilvy Brasil.
