Ogilvy Announces New Leadership in The Netherlands

Ogilvy has announced new leadership in The Netherlands, with current CEO Jai Kotecha promoted into a new Ogilvy EMEA leadership role, and respected industry leader Anneke Schogt appointed CEO of Ogilvy Netherlands.

Jai has led Ogilvy Netherlands since 2021, overseeing a remarkable transformation and business performance, winning and developing relationships with key clients including Douwe Egberts, The Coca-Cola Company, Sennheiser, AkzoNobel, Zwitsal and Milka across advertising, social, PR and influence, complemented by Indomo in performance marketing.

Succeeding Jai as CEO of Ogilvy Netherlands is Anneke Schogt. Anneke brings deep global and local advertising, digital, content and influence marketing experience along with an entrepreneurial spirit and passion for persuasive creativity.

Anneke has more than 25 year’s experience in the creative and technology industries, having held leadership roles at respected organisations such as Microsoft and Monks S4 Capital, which acquired the successful IMA agency of which she was CEO and partner.

Anneke will report to Patou Nuytemans, CEO of Ogilvy EMEA, who commented, “We are delighted to welcome Anneke Schogt to Ogilvy. Anneke’s proven leadership capabilities, imaginative vision and deep industry knowledge both globally and locally makes her the right person for this next chapter. Anneke’s experience across all disciplines, particularly influencer marketing, will be invaluable as we continue to build upon the strong foundation of Ogilvy in The Netherlands.

“We also want to thank Jai for his outstanding contribution to Ogilvy Netherlands. As EMEA managing director, clients and business lead for The Coca-Cola Company (part of WPP Open X), we look forward to the entire region feeling the impact of Jai’s excellent client and business leadership abilities.”

Anneke Schogt said, “As the number one creative network in the world, Ogilvy is a business that truly understands the power of creativity to drive growth and change. I am excited to work with the talented team in Amsterdam and build upon the agency's legacy of creative excellence and impact. 

“I am dedicated to integrating Ogilvy in The Netherlands further into the heart of our operations, driving outstanding creativity and efficiency, and empowering our clients to succeed in this transformative time of innovation and opportunity.”

Eric Kramer, country manager WPP said, “I want to echo Patou and thank Jai for his exceptional leadership and the transformative impact he's had on Ogilvy in The Netherlands. Working closely with the Netherlands team, I've witnessed first-hand how Jai cultivated a truly collaborative and innovative environment.

“I'm thrilled to welcome Anneke, whose deep understanding of both the Dutch and international markets, combined with her proven leadership skills, will be invaluable as we move forward. Having known Anneke for years, I'm particularly excited to partner with her to further strengthen our position and deliver exceptional client results.”