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Odelay Films Receives B Corp Accreditation

30/01/2024
Production Company
London, UK
142
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Odelay is now counted among businesses that are leading a global movement for an inclusive, equitable, and regenerative economy

Odelay Films is delighted to announce the production company is now a Certified B Corporation®.

Represented in both the UK and the USA, the accreditation recognises Odelay as a B Corp Certified business within the advertising, broadcast and production industry. Odelay is now counted among businesses that are leading a global movement for an inclusive, equitable, and regenerative economy. The team will be joining over 8,000 Certified B Corporations from more than 161 industries in 95 countries, who are committed to using business as a force for good.

The accreditation represents several years of preparation that began in 2020, such a lengthy process is indicative of the huge achievement that B Corp status represents, and Odelay Films is incredibly proud to be certified.

As a business Odelay Films has, from its inception, endeavoured to be a conscious company to work with, for their team, collaborators and clients. During the devastating effects of the covid lockdowns, with productions being put on hold, the senior team had the headspace to review their practices, explore who they were as a business, and think about what their legacy should be.

The results of their deliberation kickstarted their journey towards being even more environmentally aware. Determined to reduce their environmental impact, everything was considered from enlisting green couriers to only offering vegan on-set catering. By the end of 2021 Odelay was already running as a carbon neutral business. In addition, management reflected on other initiatives that Odelay was already running, such as film based educational courses they created in conjunction with The Princes Trust.

The combination of their sustainable production practices and their mentoring and charitable work led them to the realisation they should actively seek out suppliers and partnerships that reflected their commitment to sustainability. Additionally Odelay hopes to be appealing to clients who are equally conscious of their social, environmental and economic impact.

Commenting on their new found status, MD Prudence Beecroft said, “The process requires diligence, patience and a huge amount of commitment and time, but one that we are so very proud to have undertaken. It’s allowed us to really look at every aspect of our impact as a business and review, reflect and improve. This accreditation recognises all of our team’s efforts, and our dedication to be a conscious, equitable, sustainable business and an enriching place to work. We will continue to improve and help elevate standards of how we operate, but also encourage the wider industry to do the same”

Through a series of complex assessments, Odelay demonstrated their commitment and passion to deliver the highest standards of social and environmental performance, transparency, and accountability. B Lab®, a non-profit organisation, evaluates the certification by measuring a company’s impact on its team, suppliers, clients, community and environment.

Odelay’s head of advertising, Aly Moffat added, “Odelay is one of only a handful of production companies to be B corp certified in the UK. When I joined Odelay nearly a year ago the fact that they were working towards B corp certification was a big driver in my commitment to the company and this is something that I really want to tap into as we continue to grow as a business and expand into new areas. The appetite for good environmental and ethical practices is now huge amongst both agencies and clients, and to be at the forefront of this movement is really pivotal.”

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