Odelay Films Expands with Launch of US Division

Award-winning production company Odelay Films today announces an international expansion with its first outpost in the US, led by co-founder and director Peter Lee Scott alongside fellow co-founders Prudence Beecroft and Ed Arthur, and with east coast sales representation by The Family NYC. Guided by the principle of “creativity driven by action, action driven by creativity,” Odelay brings a collaborative approach to its work with brands and agencies. At launch, Odelay’s U.S. roster, alongside Scott, includes directors Lavender & Ravenscroft, The Masons, Marcus Storm, Bohdan Rohulskyi, Miranda Bowen, Tobias Pekelharing, Ben Falk, and Joakim Behrman.

“It’s always been paramount for us at Odelay to provide a level of service and innovation that’s as considered in front of the camera as it is behind the scenes, and that has resonated deeply with our clients,” shared Scott. “For nearly a decade now, we’ve been growing our network, expanding our horizons and creativity to deliver the best results, and nurturing a roster of incredible talent – and we’ll continue to do this as we bring our skills and experience to the U.S. market. As we progress, we hope to continue building relationships with brands and agencies who are equally as excited as we are about making standout work in a conscious way.”

Founded in London nine years ago, Odelay has worked with leading international brands including Samsung, Coca-Cola, Dyson, Adidas, Ikea, Thomas Cook, Toyota, eBay, and many others. Odelay stands apart in the production space with its deep commitment to sustainability and diversity alongside ambitious craftsmanship. Odelay’s 10-point environment policy enables them to operate as a fully carbon-neutral production company, and they are nearing completion of B-Corp certification – one of few production companies in the world to meet these high standards for environmental performance and transparency. With a focus on diversity, Odelay’s roster has long championed women and underrepresented communities, and each production undergoes diversity monitoring to ensure that the crew accurately reflects the broader population.

“Discovering Odelay Films has been a highlight this year,” said Diane Patrone, Owner and President of The Family NYC. “When I met Pete, I knew I wanted to work with him. Then I met the rest of the team and found them all to be smart and savvy, with a strong sense of who they are as a company. What Odelay offers in terms of talent and experience is unique, and they have a refreshingly modern and distinctive roster. I'm excited to introduce them to the East Coast market.”

Building upon its broad range of creative expertise, Odelay also recently expanded into feature film and television production, taking a character-first approach to development for content that will inspire and resonate with audiences. Odelay’s first feature film is the documentary The Road of Excess, directed by BAFTA winner Jamie Jones, which was recently named Best Documentary Feature at the 2023 Manchester Film Festival. The film follows ex-MTV UK star Matt Pritchard as he grapples with everything from the peaks of stardom to the depths of addiction on his pursuit of inner peace.

At launch, Odelay’s US directorial roster includes:

Peter Lee Scott: co-founder of Odelay Films and an award-winning writer/director, Peter’s work across commercials and film blends captivating visuals with distinct humor and playful visual effects. His accolades include the Creative Circle Awards (including the Grand Prix, Best Film and Best of Craft), Best Director and Best Film at the British Independent Film Festival, a Special Commendation Award from The Royal Television Society, and multiple nominations at Cannes Lions, the One Show and the 1.4 Awards. He was also recently selected to become a BAFTA Connect member as a Writer-Director, an initiative designed to support the next generation of creatives in film and television.

Lavender & Ravenscroft: Award-winning duo Kaia Lavender and Gary Ravenscroft are renowned for their stylistic realism, innovative visuals, and compelling performances. Their collaborative, dynamic vision and hands-on approach in production has led to continued success across commercials, independent film, interactive projects, music videos, and documentaries. Their brand clients include Ford, Merrell, Ram Trucks, Hyundai, Microsoft, Target, PepsiCo/Mountain Dew, Vans, ESPN, NBC, Discovery, and BET.

The Masons: Maruska and Donna-Marie Mason are partners in both life and creative pursuits. They are known for their bold visual choices and empowering films that challenge the status quo and explore human connection. They have worked extensively with global fashion and beauty brands on both photography and video projects, with an impressive range of clients that includes Chanel, Hugo Boss, Stella McCartney, L'Oréal, NYX Professional Make Up, Vogue, Vanity Fair, Elle, Teen Vogue, The New York Times, and Coco de Mer.

Marcus Storm: Originally from Sweden, Marcus brings an authentically raw yet delicate lens to his work. His background in documentary filmmaking gives him a refined skill in capturing powerful, organic emotions alongside creative storytelling instincts. His films have won first prize at the Nordic Youth Film Festival in Norway, the Reed Awards in the US, and the Uppsala Short Film Festival in Sweden. His latest short film, The 10th of April, had its world premiere at the renowned Fotografiska museum in Stockholm.

Bohdan Rohulskyi: Hailing from southern Ukraine, Bohdan holds a masters in filmmaking and got his start in advertising at Ukraine’s Senate agency. His keen eye for trends enables him to capture the pulse of culture in his dynamic work, underscored by innovative filmmaking techniques and unexpected transitions. He has directed projects for McDonald’s, Vans, Puma, and others.

Miranda Bowen: Miranda is a renowned director and writer who has captivated audiences and critics alike through her eye for composition, unique storytelling style, and ability to bring characters to life with authenticity and depth. She has earned accolades for her work directing the hit television series Killing Eve, feature film Gozo which was named Best U.K. Film at the Raindance Film Festival, and she has worked with brands including Sainsbury’s, HSBC, Persil, Weight Watchers, and others. She is currently developing the feature film Vamp in collaboration with the BBC and BFI.

Tobias Pekelharing: Tobias began his career in aviation before finding his way to directing, an unconventional background that informs the sense of authenticity in his work. A pro at capturing comedy and poignant moments alike, he is skilled at telling varied stories across fashion, automotive, food, and beyond, always grounded by natural performances.

Ben Falk: Ben is a filmmaker known for his documentary-style storytelling and innovative integration of mixed-media formats, which result in polished yet contemporary visuals. His commercial projects include work with globally recognized brands such as Adidas, Dyson, Bang & Olufsen, and Nike.

Joakim Behrman: With a background as an award-winning documentary photographer, Joakim’s craft is driven by captivating visuals as well as human-centered storytelling. He has worked with brands including H&M, eBay, Samsung, Unicef, and IKEA to tell authentic stories that find beauty and humor in unexpected places.