NUK Celebrates Innovative Baby Bottle with Emotional Campaign

Baby product manufacturer NUK launched a new and innovative baby bottle in October last year. Now NUK is launching an emotional brand awareness campaign in collaboration with VML Germany. Under the slogan 'NUK Perfect Match – the bottle that adapts to your baby', the aim is to raise awareness of the uniqueness of the latest NUK Perfect Match baby bottle and strengthen NUK's position as an innovator in the baby market.

The new campaign is now available digitally and on social media channels (TikTok and Meta) and is intended to make a significant contribution to building the brand on the international market. The advertising measures are to be played out as sponsored ads throughout the year.

But what makes the campaign so special?

The campaign is characterised by a sensitive and creative approach that puts expectant parents at the centre. It aims to allay uncertainty and reassure parents that they have found the perfect solution for feeding their baby with 'NUK Perfect Match'. New parents are confronted with many questions at the beginning when it comes to their baby. They question everything, even themselves. It's a rollercoaster ride of emotions. But when it comes to feeding your baby, 'NUK Perfect Match' leaves no questions unanswered.

The idea: The new NUK Perfect Match baby bottle gives new parents a break from uncertainty and questions by offering them the perfect feeding solution. With the new teat, the bottle adapts to each baby individually: a soft, flexible and extra-thin material that moulds easily in the baby's mouth. The flowing shape allows the baby to latch on easily anywhere on the teat.

"I’m extremely proud to share our latest work for NUK, our campaign to launch “Perfect Match", said Simona Suman, CCO at VML Germany. "This project brings together everything I love about a campaign – great product innovation and differentiation, an emotional insight and a beautiful visual redesign achieved by our team. I am convinced that these ingredients will make for a successful roll out and I’m so excited about what’s coming in our partnership with the love brand that is NUK."

Another important aspect of the campaign is the redesign of the baby brand's visual identity (VI). Authentic and contemporary elements are intended to create a stronger connection with parents and convey a feeling of closeness and trust. In addition to chief creative officer Simona Suman, Christian Bihn (strategy) and Myriam Bounoughaz (consulting) also played a leading role in the campaign. Since November 2023, NUK and VML have been working together to strengthen the NUK brand in the baby products segment.