NRL Launches 2024 Telstra Premiership Campaign

The high energy campaign captures the anticipation and excitement of NRL fans for the Premiership’s blockbuster return. After an off-season that felt like forever, the start is finally here – a start that the whole world will see.

As the action explodes back into life, focus switches to a showcase of unreal gameplay featuring all 17 NRL clubs, setting the tone for the unmissable season to come in 2024.

To ensure the campaign resonates with fans across the game and delivers for every club, the NRL has created regional TVC edits for NSW, ACT, North QLD, Southeast QLD, VIC and New Zealand.

The TVC is live on NRL channels and will air on Nine and Fox broadcast from Monday.

NRL CEO Andrew Abdo said, "Fans are excited for season 2024, which is set to explode one week earlier than usual, express from the USA.

"This year we kick things off over two massive weekends of football.

“An extended round one begins on March 2 in Las Vegas — March 3 in Australia and New Zealand — and ends more than a week later in Brisbane."

“We have 32 weeks of exciting and enthralling Telstra Premiership football to look forward to and I cannot wait.”

“Smith & Western’s Dan Higson says it was an honour to orchestrate the soundtrack to elevate the 2024 Telstra NRL launch with emotion and power where every beat resonates the passion that defines Australia Rugby League. Let’s go!”

Watch the NRL Telstra Premiership 2024 campaign film here