NOW Vitamin Campaign Gives You Reasons to Feel Good

Last year, NOW, the largest independent and family-owned manufacturer of natural products, vitamins and supplements, launched its first-ever integrated national campaign, directed by 

The platform was Feel good spending less, which focused on how NOW provides quality supplements without you having to pay a premium price. It was an especially resonant message at the time, as people were feeling the economic strain brought on by the spectre of a recession.

Fast forward and NOW is launching the next evolution in its Feel Good Spending Less campaign. Across video, print, digital, social and out-of-home, NOW is doubling down on the quality of its products by emphasising how it tests (and tests and tests) for the purity of its supplements - as many as 19,000 tests every month. 

Many supplement brands have quality claims. NOW didn’t just want to tell people; it wanted to jolt people into understanding the magnitude of the quality of NOW products – to see the great lengths NOW goes to ensure its quality is superior. The tagline is, “NOW. 19,000 reasons to feel good spending less.”