Not To Scale's Ubik for Luna Milk

Ubik have just finished a luscious 30″ commercial for Middle Eastern evaporated milk brand ‘Luna’. Working with London agency Anthem, Ubik now add complex fluid simulation to their extensive animation repertoire. Creative Team Mark Ringer and Andrew Charles tasked Ubik to create the story of a perfectfamily moment through the medium of milk and tea.
 

This was a delicate and challenging concept to achieve, and was painstakingly created at Not To Scale London using a complex pipeline of software. An expert team of Softimage and Houdini artists developed bespokeanimation and simulation techniques to bring the Perfect Moment to life.

 

Ubik also cast and directed the expertly integrated live action family and pack at a London location with full live action team.

Ubik said “This was one of the more challenging projects we have embarked on - the difficulty came with balancing a warm and subtle tone, with the incredibly technical workings under the bonnet. Throughout the process we were conscious of not allowing the technique to take over from the human narrative of the film. Added to this were various cultural sensitivities which had to be taken into account. The worthwhile projects are the ones that push you – with Perfect Moment we forged new relationships, learned new film-making techniques and experienced new cultures.

We were fortunate to work with a world-class team of artists, and enjoyed the full support and trust of the creative team at Anthem.”

Credits

Client: Luna Milk

Agency: Anthem Worldwide

Creative Director: Mark Ringer

Creative: Andrew Charles

Agency Producer: Marcus Eley

Production Company: Not To Scale

Director: Ubik

Producer/EP: Debbie Crosscup

Production Manager: Kelly Ford

FX TD: Ciaran Maloney

Modelling: Sven Mueller, Pierre - Yves Girard, Craig Maden

Rigging: Dan Lane, Darren Cullis

Animation: Sandra Guarda, Boris Kossmehl

Fluid Simulation: Tom Bolt

2D TD: James Littlemore

Compositing: James Littlemore, Andy Hague, Chris Forrester, Marko Perendija, Christina Puente

Live Action DoP: Benjamin Thomas

1ST AD: Kerry Green

Art Direction: Nicola Dietmann

Costume Designer: Nadine Powell