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Creative
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Not to Scale's Quirky Rightmove Ads Come to Life in 3D CG

Not To Scale, 8 months ago

Director Matthias Hoegg and Not To Scale create playful new campaign

Not to Scale's Quirky Rightmove Ads Come to Life in 3D CG

Matthias created a series of kitsch TVC's for Rightmove, focusing on the moment of excitement when you find the right home. The playful and gleeful objects serve as a quirky, personal and fun backdrop that support the emotional delivery of the interview-style VO's in which Rightmove customers tell their personal story of  finding their happy homes. The objects were created in photoreal CG and set against a simple two colour background that grounds the objects in the 2D graphic world of Rightmove and further ties together the set of films.  The mechanical way the Cuckoo Clock moves gives it an almost stop motion feel rather than looking overly smooth in order to convey some of the playfulness within Rightmove’s message.

Working in CG gave us full control over the design in a relatively short timeframe rather than being confined by existing objects. 3D CGI also enables us to animate the camera travelling around the objects looking at them from different angles which accentuate the play with proportions that is inherent in the figures” comments Matthias

Robin Bond, Client Partner at Homebrew, says, “Matthais and the NTS team have done a fantastic job to bring this idea to life and create visual stand out, which is so rare on TV these days. They’ve helped evolve the Rightmove style in a direction that sings of quality and workmanship. The 3D CG work is clearly outstanding, so much so we’ve had many people asking where they can buy the planets mobile in the ad. The ultimate compliment surely.“


Advertiser

Brand: Rightmove

Brand Manager: Claire Poolman

Head of Marketing: Iain Kennedy

Marketing Manager: Sarah Brown

Creative Agency

Creative Director: Pete Bradly

Managing Director: Paul O’Neil

Producer: Emma Johnston (TV)

Creative Agency: Homebrew

Project Manager: Mez Ford

Client Servicing: Robin Bond

Post Production / VFX

3D: Dorothy Ballerini, Laurence Dodd, Alison Stott

3D Artist: Laurence Dodd, Alison Stott, Sandra Guarda (Character Animation)

Compositor: Matthias Hoegg

Production Company

Director: Matthias Hoegg

Executive Producer: Maud Beckers

Production Company: Not To Scale

Genre: Animation