Not To Scale & Chris Curtis Launch Rock & Roll Mixed Media Film for Audi
The brief “How would you describe yourself in one sentence?” was the starting point for Audi’s “Everything Else is Plan B” campaign. Having already directed two films for Audi using live action/motion graphics - “Audi Driver” and the high end CG/Live Action “Audi Dominoes” - this was a perfect chance for Chris to complete the style trilogy using Audi’s distinctive monochrome worlds, but with a much more layered, live-action approach.
Commissioned via Ingelstadt, Audi's home, the films visualise the two worlds of 'Lena' and 'Josh', shot on location in Berlin and green screen studios in Hamburg. The films jump for a moment into each character's main motivation - their 'Plan A' in life - while giving glimpses into their inner thoughts and passions. This creates an enthralling vignette inside the mind of each character and what makes them driven and focused - a visual metaphor for Audi. The car was never actually on location and was placed in later by Not To Scale artists in post production along with all design and animation.
“It was great how far we had pushed the boundaries in Audi "Dominoes" graphic car sequences, so this time I wanted to take things even further with the car 'reveal' reflecting Audi's bold brand in a way that people hadn’t seen before. And so I devised the 360 whip spin move (filmed using a state of the art tape dolly around the A1 and actors), which created a graphic and beautiful view of the car from all angles. This then became a motif throughout the film with a circling camera creating a sense of energy, spinning so fast it created a wagon wheel effect, capturing their youthful goals,” said Chris Curtis, Director.
2D Animator: Maki Yokishura
Art Director: Michael Ploj
Account Director: Constanze Strothmann
Producer: Axel Leyck
Creative Agency: Philipp und Keuntje GmbH
Editor: James Forbes-Robertson @ The Whitehouse
Post Production / VFX
Roto: Alexander David, David Robinson
Compositors: Til Strobl, Abigail Scollay
Compositor: Melanie Krein, Jesse Richards
Colourist: Dado Valentic, James Littlemore
Production Company: Not To Scale
Producer: Fabian Wacht
Executive Producer: Dan O'Rourk, Fabian Heine
Director: Chris Curtis
Art Director : Tim Marrs
Category: Automotive , Cars
Genre: In-camera effects