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Not To Scale and BETC Create Adorable Animation for Cow & Gate's Super Yummies

Not To Scale, 7 months, 2 weeks ago

Director Colin Hesterly brings the Yummies to life with voice over from Nick Frost

Not To Scale and BETC Create Adorable Animation for Cow & Gate's Super Yummies

Film and animation studio Not To Scale recently completed a short film for Cow & Gate's Super Yummies. Directed by Colin Hesterly, the film expands and builds upon the existing look of the Super Yummies brand. Director Colin Hesterly and Not To Scale developed this brief by bringing to life the Yummies themselves in a cute and loveable way, inspired by the idea of theatrical productions and the great Busby Berkeley. The accompanying voice-over from actor and comedian Nick Frost interacts with the characters’ performances perfectly to illustrate the need for healthy and dependable food options for children.

“What was perfect about this project was that from day one there was a fantastic script. With that in hand we were able to start storyboarding almost immediately and spent a significant amount of time getting the performances and gags just right” says Colin Hesterly. “I think my use of symmetry and lighting really sticks out on this film. Another thing I like to do is fill my shots with lots of little actions going on in the background, that way each frame feels really built out.”


Brand: Cow & Gate


Storyboard Artist: Connie Chan

Creative Agency

Art Director: Neil Gurr

Producer: Ally Gunn

Creative Agency: BETC

Post Production / VFX

2D : Maki Yoshikura, Geoff McDowell, Malcolm Mole

Compositor: Jesse Richards

Production Company

Director: Colin Hesterly

Producer: Sarah Butterworth

Production Company: Not To Scale

Category: Baby , Food

Genre: Animation